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Black-Owned Wellness Brands We Love


Historically, it has been vastly more challenging for Black business owners to be heard and seen, even in the wellness and indie beauty industries, where more folks than average lean toward liberal and inclusive politics. If you're looking for ways to explore and support communities of color (and we hope you are!), here are 19 beautiful, Black-owned wellness brands to try!


Trinity Mouzon Wofford, Founder of Golde

Golde Why not sip a Cacao Turmeric Latte while wearing a Clean Greens mask? Golde makes this superfood dream a reality.

Bea Dixon, Founder of The Honey Pot

The Honey Pot helps keep your feminine parts happy and healthy, using only plant-based, non-irritating ingredients. 

Dana Jackson, Founder of Beneath Your Mask

Beneath Your Mask has a small but absolutely gorgeous collection of skin and hair products, and the packaging is sleek and oh-so-sexy.

Dr. Kristian Henderson, Founder of Blk + Grn

Blk + Grn has a beautiful selection of natural, quality products made by Black artisans—you’ll find endless treasures, from candles to tea to bath bombs.

Gianne Doherty, Founder of The Organic Bath Co.

Organic Bath Co. was founded by my friends Gianne and Jay, and their liquid soaps and hand sanitizers are the absolute best—I love the Zesty Morning scent.

Pernell Cezar & Rod Johnson, Founders of Blk & Bold

Blk and Bold has an incredible selection of coffee and tea, and donates 5% of its profits to programs that support at-risk youth populations in the US.

Angela Richardson, CEO of Pur Home

Pur Home has cleaning products for your home with simple, natural ingredients and fresh, lovely scents from pure essential oils.

Paige & Ted Parker, Founders of Vibrant Health

Vibrant Health makes nutritional supplements from high-quality, hand-sourced ingredients, and is best known for their Green Vibrance superfood blend.

Tonya Lewis Lee, Founder of Movita Organics

Movita makes taking your vitamins a luxury experience, with a gorgeous, refillable glass bottle and refill pouches available in a monthly subscription—so brilliant!!

Essie Bartels, Founder of Essie Spice

Essie Spice will perk up your tastebuds with cooking sauces and spice blends from Africa, Asia, and South America. How many ways can you spice up your tofu?



Stephanie Williams, Founder of Oh-Mazing Food

Oh-Mazing Food is putting the adventure back in your snacks with their handcrafted granola blends, made with love in (my hometown) Washington, DC.

Crystal Etienne, Founder of Ruby Love

Ruby Love makes period undies that don’t look like your Grandma Hazel’s drawers. And get this—they make period swimwear, too!

Taylor Elyse Morrison, Founder of Inner Workout

Inner Workout is a yogic self care system that helps you care not only for your physical self, but for other dimensions of your being, helping you understand your emotions, your energy, your wisdom, and your bliss.

Sinan Franklin, Founder of Under the Sunlight

Under the Sunlight is a beautiful collection of notebooks, postcards, and cards to keep your inner journey on track, or to help you share a sweet note with someone special.

Jason Evege, Founder of Linoto

Linoto falls into the wellness category because everyone sleeps better on sumptuous organic linen sheets made in the USA, right? 

Michael Tennant, Founder of Actually Curious

Actually Curious is a card game to inspire deeper empathy and stimulate meaningful conversations with friends and family. If empathy and social connection is not wellness, I don’t know what is.


Ibrahim Basir, Founder of A Dozen Cousins

A Dozen Cousins is a company that refreshes your relationship with beans. And as a 20+ year vegetarian, I need to keep the romance alive with my beans!

Beautifully Bamboo makes organic bamboo tea, rich in silica to support hair, skin, and nails. Try drinking it this summer and see if you notice a difference??

Ascension has created a cool concept: minerals you can use inside and out!

Hope you find some new favorites for your wellness routine!