Change is often a little scary, and sometimes super exciting—this is both for us! After 13 years in the clean beauty space, we’ve updated our look to match where we are as a brand. Our new blue packaging—the color of our Colorado blue sky—is meant to convey a clean, clinical, confident energy. Clean? While there’s no exact standard for what this means, and it means different things to different brands, it’s meant the same thing to us since we launched in 2012. It means no parabens, phthalates, sulfates, petrochemicals, ethoxylates (this includes phenoxyethanol), synthetic color, or synthetic fragrance. You can read on our blog why we choose to avoid those categories, but the basic answer is because there are too many data points indicating that they do more harm than good. Clinical? I’ve been hesitant to put my MD self forward in a bold way, simply because it’s not my personality to do so. But the fact is that my medical education and the years I spent taking care of patients give me different insights and capabilities when it comes to helping people with the health of their skin. That sets us apart as a brand, and we’re glad about that, especially in an industry where some of the “experts” have no expertise at all. Confident? We are! Because we’ve heard from thousands upon thousands of people that our products have helped, healed, or saved their skin from one condition or another—and nothing could make us happier. Bonus: we’re also pretty confident in our ability to make you smell amazing. To each and every one of you out there who has supported Osmia over the years, we are grateful beyond words. And to those who are using Osmia products now, we are honored to be part of your days. All the love a big blue sky can hold from me and the Osmia team, Sarah . . #HealthierHappierSkin #OsmiaSkincare #Osmia #Rebrand #BlueSkiesAhead